01
Thirty-seven years on Turner Street, never on the homepage hero.
- What I saw
- The current cymrukitchens.com opens with a sliding banner of finished kitchens with a generic "Cymru Kitchens" H1 tag. Nowhere in the top 800 pixels does it say "since 1989", "Newport workshop", "fifty kitchens a year" or "brothers-in-law Paul Hogan and Bill Fox, still the only two directors". Those four credentials live two scrolls down, on /about, inside body prose.
- Why it matters
- A bespoke-kitchen client choosing between Cymru, Wren, Magnet, Howdens and the chains decides on workshop credibility in the first scroll. Newport workshop, since 1989, fifty kitchens a year, the same two founders is the line that beats the volume chains on every count. With it absent above the fold, the homepage reads as another nicely-photographed kitchen supplier; with it present, it reads as a 37-year independent maker.
- After rebuild
- After rebuild, the hero strap reads "Newport bespoke kitchens, designed, made and fitted in our Turner Street workshop since 1989. Fifty kitchens a year, no exceptions." The 37-year figure self-updates from a foundingDate field. Four credential badges sit directly under it: 1989, Turner Street, fifty a year, five craftsmen.